Everything you need to run a thriving food truck
Practical, no-fluff guides from launch day to multi-truck fleet. Whether you are writing your first business plan or franchising your brand, start here.
Start a food truck
Starting a Food Truck
Everything you need to launch: costs, permits, business planning, and choosing the right truck and equipment.
How to Start a Food Truck: The Complete 2026 Guide
A practical, end-to-end roadmap for launching a food truck in the US, from validating your concept to your first profitable month on the street.
Read guideFood Truck Startup Costs: Full 2026 Breakdown
A category-by-category breakdown of what it really costs to launch a food truck in the US, with realistic dollar ranges and the expenses most people forget.
Read guideFood Truck Licenses and Permits: 2026 Guide
Every license and permit a US food truck typically needs, the order to tackle them in, and why the requirements always come down to your specific city.
Read guideHow to Write a Food Truck Business Plan (2026)
A section-by-section guide to writing a food truck business plan that wins financing and, more importantly, actually guides your decisions.
Read guideBuying a Food Truck and Equipment: 2026 Guide
How to choose between a new truck, a used truck, and a trailer, design a kitchen that fits your menu, and outfit it with equipment that passes inspection.
Read guideGet found & build fans
Marketing & Building a Fan Base
Get visibility, grow a loyal following, win events, and use live tracking to pull crowds to your window.
How to Get Visibility as a Food Truck
Getting found is the food truck's hardest marketing problem: you move, so yesterday's directions are wrong today. This pillar guide walks through the discovery stack that actually fills your window, from local search to live location sharing.
Read guideHow to Build a Food Truck Fan Base
New customers are expensive and regulars are profit. This guide shows how to convert a curious first-timer into a loyal fan who reorders, brings friends, and follows you to your next spot.
Read guideFood Truck Social Media Marketing
Social media is where food trucks build craving and personality, but only if it drives people to your window. This playbook covers content, captions, hashtags, and a repeatable posting workflow built around the daily 'where we are today' post.
Read guideFood Truck Events and Catering
Events and catering can turn unpredictable daily service into reliable, high-margin revenue. This guide covers finding gigs, vetting festivals, pricing private events, and converting one bookings into repeat clients.
Read guideUsing a Food Truck Tracker to Grow
Your location is your most valuable and most perishable piece of marketing. This guide shows how a real-time food truck tracker and public truck page turn the find-us problem into a growth engine for foot traffic and repeat customers.
Read guideScale & franchise
Scaling & Franchising
Go from one truck to a fleet: hire and systematize, run multi-truck operations, and franchise your brand.
How to Scale a Food Truck Business
A practical playbook for growing from one profitable truck to a small fleet without burning out, running out of cash, or letting quality slip.
Read guideManaging Multiple Food Trucks
Running two or more trucks is a different job than running one. Here is how to staff, schedule, stock, and monitor a fleet so every unit performs without you in every window.
Read guideHow to Franchise Your Food Truck
Turning your truck into a franchise can multiply your brand using other people's capital, but it is a legal and operational commitment. Here is what franchising actually involves.
Read guideFood Truck Fleet Operations
The daily mechanics of keeping multiple trucks rolling: where they go, how they stay running, how product reaches them, and the numbers and tools that keep it all coordinated.
Read guideReady to put it into action?
List your truck on Food Truck Vibes, push your live location, and let hungry customers find you in real time — free.